/* =========================================================
   Free Range Creative — site styles
   Style rules (per brand doc): square corners, no rounded
   cards, no shadows, no gradients.
   ========================================================= */

:root{
  --cream:#EFEDE8;
  --white:#ffffff;
  --tint:#FAF9F7;
  --ink:#3A3A38;
  --ink-line:#57574F;

  --line:#E4E1DA;
  --stone:#C9C6C0;
  --muted:#6B6B66;
  --muted-2:#8C8981;
  --muted-3:#B5B2AB;

  --orange:#F16824;
  --orange-dk:#B8481A;
  --orange-tint:#FDE7DC;
  --teal:#0ABAB5;

  --sans:-apple-system,BlinkMacSystemFont,"Helvetica Neue","Segoe UI",Arial,sans-serif;

  --maxw:1120px;
  --readw:680px;
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto;}}

body{
  margin:0;
  background:var(--cream);
  color:var(--ink);
  font-family:var(--sans);
  font-size:17px;
  line-height:1.7;
  -webkit-font-smoothing:antialiased;
}

img{max-width:100%;display:block;}
a{color:inherit;}

/* Accessibility --------------------------------------------- */
.skip{position:absolute;left:-9999px;top:0;z-index:200;
  background:var(--ink);color:#fff;padding:12px 18px;font-size:14px;}
.skip:focus{left:12px;top:12px;}
:focus-visible{outline:2px solid var(--orange);outline-offset:3px;}

/* Layout ----------------------------------------------------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px;}
.narrow{max-width:var(--readw);}

/* Header ----------------------------------------------------- */
.site-header{
  position:sticky;top:0;z-index:100;
  background:rgba(255,255,255,.94);
  backdrop-filter:saturate(140%) blur(8px);
  border-bottom:1px solid var(--line);
}
.header-inner{
  display:flex;align-items:center;justify-content:space-between;
  gap:16px;padding:14px 24px;max-width:var(--maxw);margin:0 auto;
}
.brand{display:flex;align-items:center;gap:11px;text-decoration:none;}
.brand img{height:34px;width:auto;}
.brand .wm{font-size:12px;font-weight:700;letter-spacing:2px;
  color:var(--ink);white-space:nowrap;}
.nav{display:flex;align-items:center;gap:6px;}
.nav a{
  text-decoration:none;color:var(--muted);
  font-size:13px;letter-spacing:1px;text-transform:uppercase;
  padding:9px 12px;transition:color .15s ease;
}
.nav a:hover{color:var(--ink);}
.nav a[aria-current="page"]{color:var(--ink);font-weight:600;}
.nav a.cta{background:var(--orange);color:#fff;font-weight:600;padding:9px 16px;}
.nav a.cta:hover{background:var(--orange-dk);}

/* Sections & type -------------------------------------------- */
.sec{padding:72px 0;border-bottom:1px solid var(--line);}
.sec.tight{padding:52px 0;}
.sec.tint{background:var(--tint);}
.sec.dark{background:var(--ink);color:#fff;border-bottom:none;}
.sec.dark p{color:var(--muted-3);}
.sec.dark h1,.sec.dark h2,.sec.dark h3{color:#fff;}
.center{text-align:center;}

.lab{
  font-size:12px;letter-spacing:3px;color:var(--orange);
  font-weight:700;text-transform:uppercase;
  display:inline-flex;align-items:center;gap:12px;margin:0;
}
.lab::before{content:"";width:26px;height:1px;background:var(--orange);}
.lab.plain::before{display:none;}
.lab.teal{color:var(--teal);}
.lab.teal::before{background:var(--teal);}

h1{font-size:clamp(2.3rem,4.6vw,3.35rem);font-weight:600;
  line-height:1.1;letter-spacing:-.01em;margin:.5em 0 0;}
h2{font-size:clamp(1.7rem,3vw,2.3rem);font-weight:600;
  line-height:1.2;letter-spacing:-.01em;margin:.5em 0 0;}
h3{font-size:1.15rem;font-weight:600;margin:0;}
p{color:var(--muted);margin:1em 0 0;max-width:64ch;}
.center p{margin-left:auto;margin-right:auto;}
.lead{font-size:1.12rem;}
.blue{color:var(--teal);font-weight:600;}

/* Heading-level <p> elements must beat the generic p{color:muted}
   rule above — otherwise they render as body grey. */
.tname,.price,.tag,.row .t{color:var(--ink);}
.tier.dk .tname,.tier.dk .price,
.sec.dark .tname,.sec.dark .price,
.sec.dark .tag,.sec.dark .row .t{color:#fff;}

/* Buttons ---------------------------------------------------- */
.btn{
  display:inline-block;background:var(--orange);color:#fff;
  font-size:15px;font-weight:600;letter-spacing:.3px;
  padding:15px 26px;text-decoration:none;border:1px solid var(--orange);
  cursor:pointer;transition:background .15s ease;
}
.btn:hover{background:var(--orange-dk);border-color:var(--orange-dk);}
.btn.ghost{background:none;border-color:#77746D;color:#fff;}
.btn.ghost:hover{background:rgba(255,255,255,.08);border-color:#fff;}
.btn.ghost-d{background:none;border-color:var(--stone);color:var(--ink);}
.btn.ghost-d:hover{background:rgba(0,0,0,.04);}
.btn.block{display:block;width:100%;text-align:center;}
.btns{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px;}

/* Hero ------------------------------------------------------- */
.hero{padding:84px 0 72px;}
.hero-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:48px;align-items:center;}
.hero h1{margin-top:.35em;}
.hero-art img{width:100%;max-width:340px;margin-left:auto;height:auto;}
.trace{display:block;width:100%;height:22px;margin-top:22px;overflow:visible;}
.trace path{stroke-dasharray:520;stroke-dashoffset:520;animation:draw 2.2s ease .3s forwards;}
@keyframes draw{to{stroke-dashoffset:0;}}
@media (prefers-reduced-motion:reduce){.trace path{animation:none;stroke-dashoffset:0;}}

/* Stats ------------------------------------------------------ */
.stats{display:grid;grid-template-columns:repeat(3,1fr);
  border:1px solid var(--line);background:var(--white);}
.stat{padding:34px 22px;border-right:1px solid var(--line);}
.stat:last-child{border-right:none;}
.stat b{font-size:clamp(2.2rem,4vw,2.9rem);font-weight:600;display:block;line-height:1;}
.stat span{font-size:12px;letter-spacing:1.4px;color:var(--muted-2);
  display:block;margin-top:10px;text-transform:uppercase;line-height:1.5;}

/* Numbered rows ---------------------------------------------- */
.rows{margin-top:26px;max-width:var(--readw);}
.row{display:flex;gap:20px;padding:20px 0;border-top:1px solid var(--line);}
.row:last-child{border-bottom:1px solid var(--line);}
.sec.dark .row{border-top-color:var(--ink-line);}
.sec.dark .row:last-child{border-bottom-color:var(--ink-line);}
.num{font-size:14px;color:var(--orange);letter-spacing:1px;
  flex:0 0 30px;padding-top:3px;font-weight:600;}
.row .t{font-size:1.05rem;font-weight:600;margin:0;}
.row .d{font-size:1rem;color:var(--muted);line-height:1.65;margin:6px 0 0;}
.sec.dark .row .d{color:var(--muted-3);}

/* =========================================================
   THE WORK — case studies
   ========================================================= */
.cases{
  display:grid;grid-template-columns:1fr 1fr;
  gap:28px;margin-top:38px;align-items:start;
}
/* The 1883 case leads — it gets the full row. */
.case.lead{grid-column:1 / -1;}
.case{background:var(--white);border:1px solid var(--line);padding:18px;}
.case img{width:100%;height:auto;}
/* before / after pair */
.ba{display:grid;grid-template-columns:1fr 1fr;gap:14px;}
.ba figure{margin:0;}
.ba .shot{aspect-ratio:16/9;overflow:hidden;background:var(--ink);}
.ba .shot img{width:100%;height:100%;object-fit:cover;}
.ba figcaption,.cap{
  font-size:10px;letter-spacing:1.6px;color:var(--muted-2);
  margin-top:7px;text-transform:uppercase;font-weight:600;
}
/* single frame with spot-length badge */
.frame{position:relative;aspect-ratio:16/9;overflow:hidden;background:var(--ink);}
.frame img{width:100%;height:100%;object-fit:cover;}
.frame .spot{
  position:absolute;left:10px;top:10px;
  background:rgba(58,58,56,.88);color:#fff;
  font-size:10px;letter-spacing:1.4px;font-weight:600;padding:6px 10px;
}
.cname{font-size:1.15rem;font-weight:600;margin:16px 0 0;}
.cin{font-size:.98rem;color:var(--muted);line-height:1.6;margin:8px 0 0;max-width:none;}
.cin b{color:var(--ink);font-weight:600;}

/* Tagline band ----------------------------------------------- */
.tag{font-size:clamp(1.4rem,2.6vw,1.9rem);font-weight:600;line-height:1.4;}
.orule{width:44px;height:3px;background:var(--orange);margin:22px auto 0;}
.eq{
  margin-top:30px;font-size:13px;letter-spacing:2px;
  text-transform:uppercase;font-weight:700;color:var(--ink);
}
.eq b{white-space:nowrap;font-weight:700;}
.eq span{color:var(--orange);margin:0 7px;}

/* =========================================================
   The multiplier — one piece, every channel
   ========================================================= */
.mult-head{
  font-size:15px;letter-spacing:2.5px;text-transform:uppercase;
  font-weight:700;color:var(--ink);margin:0;
}
.mult-stem{
  width:1px;height:36px;background:var(--stone);
  margin:16px auto 0;position:relative;
}
.mult-stem::after{
  content:"";position:absolute;left:50%;bottom:-4px;
  transform:translateX(-50%);
  width:9px;height:9px;background:var(--orange);
}
.chips{
  list-style:none;display:flex;flex-wrap:wrap;justify-content:center;
  gap:10px;margin:24px auto 0;padding:0;max-width:760px;
}
.chips li{
  font-size:12px;letter-spacing:1.6px;text-transform:uppercase;
  color:var(--muted);border:1px solid var(--line);background:var(--white);
  padding:10px 16px;font-weight:600;
}

/* =========================================================
   Plans — tiers
   ========================================================= */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;
  margin-top:8px;align-items:stretch;}
.tier{border:1px solid var(--line);background:var(--white);padding:30px 26px;
  display:flex;flex-direction:column;height:100%;}
.tier.pop{border:2px solid var(--orange);}
.tier.dk{background:var(--ink);border-color:var(--ink);color:#fff;}
.tier.dk .tdesc{color:var(--muted-3);}
.badge{display:inline-block;background:var(--orange-tint);color:var(--orange-dk);
  font-size:11px;letter-spacing:1.6px;font-weight:700;padding:6px 11px;
  margin-bottom:14px;align-self:flex-start;text-transform:uppercase;}
.tname{font-size:1.5rem;font-weight:600;margin:8px 0 0;}
.tdesc{font-size:1rem;color:var(--muted);line-height:1.55;margin:8px 0 0;}
.kvs{margin:20px 0 0;}
.kv{display:flex;justify-content:space-between;gap:16px;
  padding:12px 0;border-top:1px solid var(--line);font-size:.95rem;}
.tier.dk .kv{border-top-color:var(--ink-line);}
.kv .k{color:var(--muted-2);flex:0 0 38%;}
.tier.dk .kv .k{color:var(--muted-3);}
.kv .v{text-align:right;font-weight:500;}
.tier.dk .kv .v{color:#fff;}
.price{font-size:1.15rem;margin-top:auto;padding-top:22px;font-weight:600;}
.blank{color:var(--stone);letter-spacing:2px;}
.tier.dk .blank{color:var(--muted-2);}

/* Get started form -------------------------------------------- */
.form{max-width:var(--readw);margin-top:8px;}
.field{margin-top:24px;}
.field label{display:block;font-size:12px;letter-spacing:1.8px;
  color:var(--muted-2);text-transform:uppercase;margin-bottom:8px;font-weight:600;}
.field input,.field textarea{
  width:100%;font:inherit;font-size:1rem;color:var(--ink);
  background:var(--white);border:1px solid var(--stone);
  padding:14px;transition:border-color .15s ease;
}
.field textarea{min-height:130px;resize:vertical;}
.field input:focus,.field textarea:focus{outline:2px solid var(--orange);
  outline-offset:-1px;border-color:var(--orange);}
.form .btn{margin-top:30px;}
.note{font-size:.95rem;color:var(--muted-2);line-height:1.6;margin-top:16px;}
.hp{position:absolute;left:-9999px;}

/* Inline submit feedback */
.form-status{margin-top:16px;font-size:.98rem;line-height:1.6;}
.form-status.err{
  border:1px solid var(--orange);background:var(--orange-tint);
  color:var(--orange-dk);padding:14px 16px;
}
.form-done{padding:28px 0 8px;}
.form-done h2{outline:none;}

/* Fence motif -------------------------------------------------- */
.fence{display:flex;align-items:flex-end;gap:8px;height:60px;margin-top:34px;}
.fence span{flex:1;background:#fff;opacity:.9;}

/* Footer ------------------------------------------------------- */
.site-footer{background:var(--ink);color:var(--muted-2);
  text-align:center;padding:56px 24px;}
.site-footer img{height:66px;width:auto;margin:0 auto 18px;}
.site-footer .fnav{display:flex;gap:22px;justify-content:center;
  flex-wrap:wrap;margin:0 0 18px;}
.site-footer .fnav a{color:var(--muted-3);text-decoration:none;
  font-size:13px;letter-spacing:1px;text-transform:uppercase;}
.site-footer .fnav a:hover{color:#fff;}
.site-footer p{color:var(--muted-2);font-size:14px;line-height:1.8;
  margin:0 auto;max-width:none;}
.site-footer a.link{color:var(--muted-3);}

/* Scroll reveal ------------------------------------------------ */
.js .reveal{opacity:0;transform:translateY(18px);
  transition:opacity .6s ease,transform .6s ease;}
.js .reveal.in{opacity:1;transform:none;}
@media (prefers-reduced-motion:reduce){
  .js .reveal{opacity:1;transform:none;transition:none;}
}

/* Responsive --------------------------------------------------- */
@media (max-width:860px){
  .hero-grid{grid-template-columns:1fr;gap:32px;}
  .hero-art{order:-1;}
  .hero-art img{margin:0 auto;max-width:240px;}
  .tiers{grid-template-columns:1fr;}
}
@media (max-width:700px){
  .cases{grid-template-columns:1fr;}
  .case.lead{grid-column:auto;}
}
@media (max-width:640px){
  body{font-size:16px;}
  .sec{padding:52px 0;}
  .hero{padding:56px 0 48px;}
  .header-inner{padding:12px 16px;}
  .wrap{padding:0 16px;}
  .brand .wm{display:none;}
  .nav a{padding:8px 9px;font-size:12px;letter-spacing:.6px;}
  .nav a.cta{padding:8px 13px;}
  .stats{grid-template-columns:1fr;}
  .stat{border-right:none;border-bottom:1px solid var(--line);padding:24px 20px;}
  .stat:last-child{border-bottom:none;}
  .kv{flex-direction:column;gap:4px;}
  .kv .v{text-align:left;}
  .kv .k{flex:none;}
}